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David Rockland and Ketchum Research Host 'The Future of Measurement' Webinar to Examine Latest PR Measurement Standards

December 6, 2011
On Dec. 6, the Ketchum Global Research Network hosted a one-hour webinar called "The Future of Measurement" that explored some of the latest issues and trends in public relations measurement standards. The session was led by the leader of the Research Network, David Rockland, Ph.D., Managing Director of Global Research at Ketchum, and featured a panel that included three senior communications research experts:
  • Greg Artkop, Director, Corporate Communications, Dr Pepper Snapple Group
  • Mary Elizabeth Germaine, Senior Vice President and Director, Ketchum Global Research Network
  • Don Bartholomew, Senior Vice President, Digital and Social Media Research, Ketchum Global Research Network.
Among the topics discussed during the hour-long session:
  • The Barcelona Principles of Measurement and how its adoption has affected companies’ PR practices.
  • Standardization of research standards across multiple brands and multiple agencies for consistent, best-in-class measurement.
  • Cohesive management of traditional and social media measurement.
To listen to a recording of and see the PowerPoint developed for the webinar, click here.

To find out more about this webinar, please contact Caitlin Fitzpatrick, Project Manager, Ketchum Global Research Network, at caitlin.fitzpatrick@ketchum.com or Elizabette Lane, Project Manager, Ketchum Global Research Network, at elizabette.lane@ketchum.com.  

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