On Oct. 6, Ketchum presented its second “Respect the Internet” event, a series of panels in which experts and community leaders from the marketing world discuss the role that companies play in shaping online culture and if there's a middle ground between what marketers want to offer and what Web users actually want.
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Ketchum Is Named a Finalist for 11 PRWeek Awards, Including Large Agency of the Year
March 1, 2011
Ketchum has been nominated for 11 PRWeek (U.S.) Awards, including one for the publication's Large PR Agency of the Year award and one for PRWeek’s Global Campaign of the Year. The winners will be announced on March 1 at a ceremony in New York.
Started in 2002, the PRWeek Awards recognize the best corporate, nonprofit, agency and education teams, and the work they produce. Thirty-three awards will be handed out at the 2012 ceremony, and they will be determined by a panel of judges consisting of senior professionals from across agency, corporate, nonprofit, education and government ranks.
Ketchum’s eleven 2012 PRWeek Award finalists include the following:
Large Agency of the Year
Ketchum
Global Campaign of the Year
“IBM at 100: Modernizing the Way the World Sees Big Blue”
IBM with Ketchum
Corporate Branding Campaign of the Year
“IBM at 100: Focusing Our Place in the Past, Present and Future”
IBM with Ketchum
Community Relations Campaign of the Year
“IBM Stages Largest Corporate Service Event in History, Reaching Communities in 120 Countries”
IBM with Ketchum
Best Use of Social Media/Digital
“Healthy Choice Progressive Coupon Offer Drives Sales and Online Engagement”
ConAgra Foods with Ketchum
Product Brand Development Campaign of the Year
“Cookie CAREavan across America”
DoubleTree by Hilton with Ketchum
Product Brand Development Campaign of the Year
“Ken May Be Plastic, But His Love Is Real”
Mattel with Ketchum
Healthcare Campaign of the Year
“Centrum; Women's Centrum Inspires Women to Love Feeling Healthy and Energized”
Pfizer Consumer Healthcare with Ketchum
Promotional Event of the Year
“7-Eleven Unites America with Purple Slurpees”
7-Eleven with Ketchum and FreshWorks
Promotional Event of the Year
“Our Birthday, Your Bash”
7-Eleven with Ketchum and FreshWorks
Promotional Event of the Year
“Hot Wheels Goes Fearless at the Indy 500”
Mattel with Ketchum
Contacts
Media Requests
Robyn Massey
Vice President, Corporate Media Relations
+44-(0)20-7611-3658
robyn.massey@ketchum.com
Client or General Requests
For client campaign or non-media questions, please e-mail editor@ketchum.com or click here for a list of Ketchum office phone numbers.
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