Ketchum Clinches Two Awards at the SPRA Excellence Awards
Hong Kong, January 5, 2012 - Ketchum Greater China, the Asia Pacific division of top-five global public relations agency Ketchum and a unit of Omnicom Group, has once again been recognized for its service excellence in China picking up two awards at the recent Public Relations Excellence Awards presented by the Shanghai Public Relations Association (SPRA).
Ketchum Beijing collected a Gold Award for its work for the Norwegian Seafood Export Council in a campaign to celebrate the 10 millionth salmon shipped to China. The program to promote the steady growth of Norwegian salmon sales in China used the 2010 World Expo in Shanghai to set a new Guinness World Record for the world’s largest sushi mosaic. Ketchum Shanghai also received a Best Award in the Social Contribution category for Europe’s largest electronics retailer, Media Markt’s China market entry communications program.
“Wecongratulate Ketchum and really thank the Ketchum team for the continued support for our China expansion. We look forward to another successful partnership in 2012!” said Alan Yeung, Chief Strategy Officer of Media Markt China, who attended the award ceremony with Ketchum.
Ketchum has now won 13 awards in the SPRA’s biennial competition – including three consecutive wins for Best Creativity.
“Nothing could be better to start off a new year than this great news,” said Kenneth Chu, partner and CEO of Ketchum Greater China. “Our more than 30 years of experience and expertise in China is a clear differentiator for us. Recognition such as this from the SPRA helps underline our expertise. We are very grateful for the endorsement we receive from our clients.”
Chu continued, “2011 was a rewarding and meaningful year for Ketchum Greater China during which we were recognized as the Holmes Report's 2011 Greater China Consultancy of the Year and our winning streak will definitely continue. This cannot be achieved without the Ketchum spirit to develop break through strategies for our clients.”
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About Ketchum
Named 2010 “Large Agency of the Year” by The Holmes Report, Ketchum ranks among the largest global communications consultancies and leads the industry in the U.K. and continental Europe as Ketchum Pleon. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, and Ketchum Sports & Entertainment, Ketchum leverages its marketing and corporate communication expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.
About Ketchum Greater China
A professional communications consultancy since 1980 and now in its 30th anniversary year, Ketchum Greater China operates six offices in Greater China including Hong Kong, Beijing, Shanghai, Guangzhou, Chengdu and Taipei, as well as a network of affiliates throughout the Asia Pacific region. With a blue chip client roster in four key practice areas including Corporate/Financial Communications, Brand Marketing, Food and Nutrition and Technology, the agency represents news-making companies, offering them an extensive breadth and depth of knowledge and expertise. Its program innovation and execution excellence have consistently gained industry recognition, including top awards presented by leading PR industry magazine PRWeek and China International Public Relations Association. Ketchum Greater China is a member of Ketchum, one of the top-ten global public relations firms. Additional information on Ketchum and its award-winning work can be found at www.ketchum.com.
About Omnicom Group
Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global advertising, marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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